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All entries of "associated partners" are free of charge.

The cost of the project is EUR 208,000 EUHeritageTOUR.

The Europe Union has supported for EUR 158,000


Any links to external websites and/or non-World Heritage information provided or returned from UNESCO’s World Heritage Centre web search engines are provided as a courtesy. They should not be construed as an endorsement by European Commission, UNESCO’s World Heritage Centre, Enterprise and Industry Directorate-General of the content or views of the linked materials.


All images are provided as a courtesy by the authors under the
Creative Commons Licenses CC BY-NC-SA 2.0, CC BY-SA 3.0.

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The EUheritage Consortium


presents


The EUHeritageTOUR project


An amazing touristic cultural route on

UNESCO World Heritage Sites across Europe

 

The Beauty of

Multiplicity

 


Europe's cultural heritage is unique.

Its abundance and diversity are testimonies of a rich past, as well as foundations of a common future. It's widely recognized as a vehicle for cultural identity and EUheritage tour wants to put this on a pedestal.

More specifically, EUHeritageTOUR is focusing on Europe's World Heritage sites, recognized by Unesco for their outstanding universal value. Since the World Heritage convention was signed in 1972, over 900 sites have been awarded this status and the majority of them are located in Europe. Some of these highlights of European cultural heritage are XXX (cf. Examples of the partners).
 
The scope of EUHeritageTOUR is the tourism potential of these World Heritage sites. On the one hand, we will elaborate an attractive tourism product, on the other hand we are focusing on capacity building of stakeholders in both the cultural heritage as the tourism sector. The project is specifically aimed at both young professionals and young tourists, but is obviously open to everyone interested in participating!


World Heritage?

 

The respective countries of the consortium partners are home to some of the most exceptional sites in Europe. But these are just a starting point: the World Heritage sites part of EUheritage Tour will be offered to young tourists according to innovative thematic keys, enhancing commonalities and differences under the same appealing brand. And many UNESCO World Heritage sites across Europe are expected to be part of our sparkling network.


But let us first introduce some of the best Austria, Belgium, Cyprus, Italy and Portugal have to offer!


The city centre of Graz is famous for its small lanes, living places and historic buildings. The oldest house was built in the 12th century, situated near the Schloßberg, the “green hill” in the middle of Graz, where you have a splendid view over Graz. Palaces from 16th and 17th century and the ancient residence of the emperors of Austria are some of the city's highlights. The Palace Eggenberg is an exceptional example, situated in the middle of a beautiful baroque garden. The palace represents the course of the year: 4 towers (seasons), 52 rooms (Weeks), 365 windows (days). Contemporary architecture, like Murinsel and Kunsthaus, are a beautiful contrast to this historic setting.


Although it's one of Europe's smaller countries, Belgium is home to no less than eleven World Heritage sites. The Flemish 'cities of the arts' are the best places to explore this huge diversity, ranging from the impressive medieval belfry towers to the intimate and serene beguinages. Bruges is world-renowened for its historical centre, but there is so much more to see! Brussels allows you to discover the stunning houses Art Nouvea architect Victor Horta designed in the late 19th and early 20th century, as well as the Grand Place, one of Europe's most beautiful squares with a very troubled, but fascinating history. Did you know that Karl Marx worked on his Communist Manifesto while he stayed in a house located at the Grand Place? And in Antwerp, for example, one can find the Plantin Moretus complex, a testimony of the world's greatest printing workshop of the late 16th century. The diversity of these World Heritage sites is huge, but above all, they emphasize centuries of creativity!


Cyprus, hosting a gorgeous heritage, puts the focus on the Painted Churches in the Troodos region where one of the largest groups of churches and monasteries of the former Byzantine Empire can be found. The 10 monuments included on the World Heritage List are all richly decorated with murals, and provide an overview of Byzantine and post-Byzantine painting in Cyprus. They range from small churches whose rural architectural style is in stark contrast to their highly refined decoration, to monasteries such as that of St John Lampadistis. All ten sites churches located in Troodos date from the 11th to the 17th centuries and can be geographically divided into three regions: the Solea route (Nikitari – Galata - Kakopetria), the Marathasa route (Κalopanagiotis – Moutoulas - Pedoulas) and the Pitsilia route (Lagoudera – Platanistasa – Pelendri - Palaichori).


Italy has an outstanding heritage. 49 are the UNESCO WH sites disseminated throughout the Italian landscape and just by considering this huge heterogeneity that a precise strategy was adopted in the selection of the Italian WH sites to be part of the EUheritage Tour cultural route, ensuring a proper geographical coverage and offering a touristic route mixing together well known WH sites - such as the mystic Basilica of San Francesco in Assisi or the beautiful Sassi and the Rupestrian Churches of Matera; intimate places attesting the Etruscan civilization - such as the intriguing Necropolis of Cerveteri and Tarquinia; but also a few unique “hidden gems” - such as the serial sites “Longobards in Italy”, linking together multiple places across Italy, from the North to the South. But this, of course, is just the starting point...


In the Iberian Peninsula and more specifically in Portugal, Douro is the river with a greater extent of almost 100 000 km². Douro has 10 properties inscribed in the UNESCO’s World Heritage list, among which the Alto Douro Wine Region, the Prehistoric Rock Art Sites in the Côa Valley, the Historic Centre of Guimarães and the Historic Centre of Oporto deserve special attention. This very last was a meeting place, an axis of circulation and relations where along different historical times, many different peoples and cultures met  - the Celts, the Romans, the Swabians, the Visigoths, the Arabs, the Jews and the Christians.

This territory is particularly rich from an intercultural point of view. The people who inhabited the Iberian Peninsula built here a multicultural mosaic perhaps unique in the world. In fact, many generations of people with different cultures and different faiths lived together here.


But there is more! Get to know the Alentejo. Alentejo is a land marked by the influence of different civilizations and cultures who have settled here. Varied and beautiful, comprising two outstanding World Heritage sites, Évora and the Garrison Border Town of Elvas and its Fortifications. Évora is a "must see" for everyone coming to the Alentejo in search for cultural heritage, inscribed to World Heritage list in 1986.  Évora is also known as "White City" and the "Museum-City". Elvas represents the largest bulwarked dry-ditch system in the world and it is considered as the "guardian" of the key border crossing between Portugal’s capital Lisbon and Spain’s capital Madrid, in an undulating, riverine landscape.

Monumental majesty and inventiveness are the intrinsic characteristics of the one of the largest cities in Alentejo, with a display of a wonderfully preserved and unique heritage. It comprises a castle, city halls and a aqueduct, forts and churches - there`s so much to discover. Get a move on!

For Professionals

 

The World Heritage label is undoubtedly a strong brand in the cultural heritage sector, as well as the tourism sector. Tourists consider the World Heritage status of a site as a quality label and World Heritage sites are often considered the highlights of trip. EUheritage tour want to tie this strong brand to its tourism potential in Europe. The unique cultural heritage, recognized by this World Heritage label, needs to become top of mind when considering spending a holiday in Europe.


EUHeritageTOUR will build an e-learning platform that will help stakeholders in realizing this sustainable tourism objective. But we can not do this on our own. We need all stakeholders to share their experience, their hopes and dreams as well as their fears and questions. By distributing this newsletter, we want to launch a call for best practices related to World Heritage sites and tourism that can be incorporated in the e-learning platform. The emphasis is on strategic planning, on the development of private-public partnerships, on the creation of synergies between stakeholders, on innovation and on the relationship between cultural heritage and tourism in general.


Please, share your experience with EUHeritageTOUR

As well as visitors!

 

But ultimately, the tourism offer needs to be attractive. The World Heritage sites need to become the highlights of a trip that has more to offer than your average holiday. Above all, World Heritage is more than just a label – these sites are among the best that the continent has to offer and should be valued as such!

The EUHeritageTOUR wants to put these remarkable stories up front. We are creating a new and appealing narrative that sheds a new light on Europe’s history & heritage. Doing so we want to raise new public support and share fascinating experiences with a young audience.

FOCUS STORY

PIETRO LAUREANO

Author of the studies for the Matera inscription in the UNESCO World Heritage List

 

Matera: a charming World Heritage City, now candidate to be European Capital of Culture in 2019

 

Matera is one of the most representative towns for Italian culture. It became famous thanks to the novel written by Carlo Levi "Christ stopped at Eboli" and to many films that have been turned among which "Il vangelo secondo Matteo" by Pier Paolo Pasolini and “The Passion” of Mel Gibson. Situated in the Region of Basilicata, Matera is a primordial dwelling settlement based on cave - houses carved in the stones and therefore called the “Sassi” (The Rocks). The “Sassi of Matera” represents the persistence of a prehistoric past that can be still admired in the cavernous and underground mazes underlying the built up structures.

The “Sassi of Matera” was organized according to the shortage of resources, the need for appropriate and collective use of them, land and water saving, the control of heat and solar energy. In the 50s this way of living was considered unacceptable for the he modernity. Matera was declared  “a national shame” and 20,000 inhabitants were forced to move to new quarters. The abandoned houses became State property and were walled in order to prevent people from living in the caves. Consequently, the “Sassi of Matera” became a ghost town: the largest European historic centre that was completely abandoned. The dwellings not inhabited and aired underwent a rapid degradation process as well as the rock –hewn churches boasting beautiful medieval frescoes.

In 1993 Matera has been the first site of southern Italy inscribed on the UNESCO World Heritage List. The acknowledgment has been obtained with a new narrative vision that has demonstrated the value and the meaning of the town that represent a primordial way of living based on the identity of small towns, slow life and community solidarity. Thus started a process of restoration aimed at the reuse of traditional technologies in an innovative way like rehabilitation of cistern to harvest rainfall water and of the caves to optimize the internal microclimates. Matera becomes a national and international tourist attraction and the most important example of urban rehabilitation in the Mediterranean. Now Matera is candidate to be European Capital of Culture in 2019. With this new challenge Matera would like to be the first European Capital of Culture in the South of Italy and wants to carry its message to Europe in the name of all the South of the world. Matera shows that the disadvantageous conditions can be transformed into renewable resources. To save water and energy, to reuse the caves, to manage local resources in a proper way do not represent a delay vis-à-vis modernity but rather a proposal for a sustainable future. Matera teaches us about creative survival. It demonstrates the virtues of good neighborliness to nature and people. It enlightens us on the ancient art of inhabiting space. It reminds us of the power of turning utopian visions into reality.

Don't miss it! Events and Conferences
on Cultural Heritage

    In March 2014, Rome will host the final conference of ENBaCH (European Network for BaroqueCultural Heritage), a project which kicked off in June 2009 and will end in May 2014.

[more]




    The 5th European Conference of Industrial Tourism will take place in Ferrol next 17-18-19-20 June 2014, under the frame of 3rd Edition of Crossroads of Europe, organizing by the European DG Industry and Tourism, the Provincial Council of A Coruña, CCI France (Assembly of French Chambers of Commerce and Industry) and Chamber of Commerce and Industry of Toledo.

[more]

March 2014
Main Partners
Associated Partners

Cyprus University of Technology

MateraHUB

CITY OF CERVETERI


The EUheritage Consortium

Who Is Involved?


Austria
City of Graz
City of Graz, Rathaus, Hauptplatz 1, 8010 Graz, Austria
Tel: +43  3168723580
Contact Person: Gerhard Ablasser
e.mail: Gerhard.Ablasser@stadt.graz.at

The “European Programmes and International Cooperation Unit” of the city of Graz is part of the “The Executive Office for Urban Planning, Development and Construction”, a local public authority. Concerning the WHE-sites the most important goal is to protect and maintain the historic sites, but also to enable “modern life in historic buildings”. We consider EUheritage tour an excellent opportunity for exchange of best practices and a contribution to a better protection and promotion of UNESCO's World Heritage.mailto:Gerhard.Ablasser@stadt.graz.at?subject=EUHeritage-TOURshapeimage_41_link_0
Belgium
Tourist Office for Flanders
Grasmarkt 61, 1000 BRUSSEL
Tel: +32 225042521
Contact Person: Marieke De Baerdemaeker
e.mail: marieke.debaerdemaeker@toerismevlaanderen.be 

Tourism Flanders is the Flemish tourism agency. Its aim is the sustainable tourism development in Flanders, based on research and strategic planning. We aim at creating a more attractive tourism offer, promote Flanders as a high level destination, make Flanders accessible for all and stimulate stakeholders in upgrading their tourism product. TourismFlanders is particularly attracted to EUheritage tour because of the opportunities the project offers for its international product development ambitions. World Heritage is such a valuable asset that that we undoubtedly want to take it to an international level and strengthen cooperation with other stakeholders!mailto:marieke.debaerdemaeker@toerismevlaanderen.be?subject=EUHEritage-TOURshapeimage_42_link_0
Cyprus
Cyprus Tourism Organization
19 Lemesos Avenue, 2112 Aglantzia, Nicosia, Cyprus
Tel: +35 722691290
Contact Person: Maria Socratous
e.mail: MariaSokratous@visitcyprus.com

The Cyprus Tourism Organisation (CTO) is a semi-governmental entity under the responsibility of the Ministry of Commerce, Industry and Tourism, established and operating according to the provisions of the Cyprus Tourism Organisation Law of 1969–2005 and the related Regulation on Structure and Terms of Employment and Administration and Finance. Cyprus Tourism Organization operates offices both in Cyprus and abroad; the Head Offices are based in Lefkosia (Nicosia) while there are Regional Offices in other cities and areas across the island. Moreover, Cyprus Tourism Organisation has active offices in seventeen major cities worldwide.mailto:MariaSokratous@visitcyprus.com?subject=EUHeritage-TOURshapeimage_43_link_0
Italy — Consortium Coordinator
X23 Ltd
Headquarter: via del Consolato, 6 00186 Rome (Italy)
Tel: +39 694356265

Contact Person: Giuseppe Laquidara — CEO
                         Marika Mazzi Boém — CCO, 1st Strategist
                         Margaret Colombani — Strategist
                         Federica Marano — 1st Researcher, Teacher

e.mail: giuseppe.laquidara@x-23.org
            info@x-23.org
            info@euheritage-tour.eu


Born from Xóôlab, Xóôlab|Sviluppo, X23 Srl is a consultancy and private research centre providing studies and applications in technology areas, technological innovation, technology transfer, artificial intelligence, innovation consultancy, strategy and communication. Culture and creativity represent the field where X23’s expertise is more consistent. EUheritage Tour represents our philosophy and mission at best: a “Triple Helix” participation model, attracting public authorities, acads, HEIs and SMEs, all committed to create an innovative framework for the improvement of the capacity / consensus building in the cultural and tourism field.mailto:giuseppe.laquidara@x-23.org?subject=EUHeritage-TOUR%20Coordinatormailto:info@x-23.org?subject=EUHeritage-TOUR%20Coordinatormailto:info@euheritage-tour.eu?subject=EuHeritage-TOUR%20contact%20pointshapeimage_44_link_0shapeimage_44_link_1shapeimage_44_link_2
Portugal #1.
Alentejo Tourism ERT
Praça da República, 12 - 1º
Apartado 335
7800-427 Beja (Portugal)
Tel: +351 266777390
Contact Person: José Santos
e.mail:  jose.santos@turismodoalentejo-ert.pt

Alentejo Tourism is the regional tourism organization of the Portuguese Alentejo region. It hosts two stunning World Heritage sites providing excellent opportunities for introducing tourists in this extraordinary heritage, but also encouraging them to discover additional treasures of the region!mailto:jose.santos@turismodoalentejo-ert.pt?subject=EUHeritage-TOURshapeimage_45_link_0
Portugal #2.
Quaternaire Portugal
Morada
Rua Tomás Ribeiro, 412 - 2º
4450-295 Matosinhos (Portugal)
Tel: +351 229399150
Contact Person: José Portugal
e.mail: jportugal@quaternaire.pt
Quaternaire Portugal is a corporate society owned predominantly by Portuguese shareholders, working on the following fields of expertise: Evaluation; Culture; Employment, Competences and Vocational Training; Spatial Planning; Strategic Planning; Urban Projects and Policies. Through the use of a solid scientific methodology, the Quaternaire Portugal's team has been involved in several projects which are focused on the heritage valorization. The modernity mixed in a multicultural matrix that can contribute to the formulation of some questions around identity - this the challenge that we set to ourselves in our participation in the EUheritage tour project.

Coming soon partners from: France, Germany, Greece, Spain, The Netherlands, Scandinavian Areamailto:jportugal@quaternaire.pt?subject=EUHeritage-TOURshapeimage_46_link_0