Archive: The March 2014 Newsletter

Co-founded by thehttp://ec.europa.eu/enterprise/sectors/tourism/cultural-routes/index_en.htm
 Newsletter :


All entries of "associated partners" are free of charge.

The cost of the project is EUR 208,000 EUHeritageTOUR.

The Europe Union has supported for EUR 158,000

Any links to external websites and/or non-World Heritage information provided or returned from UNESCO’s World Heritage Centre web search engines are provided as a courtesy. They should not be construed as an endorsement by European Commission, UNESCO’s World Heritage Centre, Enterprise and Industry Directorate-General of the content or views of the linked materials.

All images are provided as a courtesy by the authors under the
Creative Commons Licenses CC BY-NC-SA 2.0, CC BY-SA 3.0.

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An amazing touristic cultural route about
UNESCO World Heritage Sites across Europe

The EUHeritageTOUR is entering the real!
After 8 months of intense,
collaborative, engaging work,
the Consortium partners achieved
a lot of relevant milestones in the roadmap,
and lots of events and releases are about
to be delivered in the forthcoming days.

    The networking activities undertaken by all the Consortium partners brought to a consistent broadening of the EUheritge Tour network. Relevant partners entered the Consortium as Associated Partners in the past months and the project engaged with similar projects in the field of tourism and heritage. To bridge the gap in the geographical coverage, thus offering the young visitors a fluid path across the World Heritage sites in Europe, Spain was included according to the membership of the Catalan Agency of Tourism, Balears.t, Valencia Tourism Agency, the Institute for Gastronomy, Arts, Culture and Tourism thus representing a crucial gateway to Portugal, France and Italy. France entered recently thanks to the membership of the Association des biens français du patrimoine mondial, Mission Val de Loire, facilitating the link with Belgium and the Netherlands destinations, while UK is well covered by the presence of The National Trust, an ideal connection to the Nordic part of Europe, where Europeana Foundation could ensure a proper coverage of The Netherlands. As regard Southern Europe, Greece was also included in the cultural route thanks to the involvement of Culture Polis, thus representing a crucial link to Cyprus. Other connections are in progress, mainly involving Nordic countries (such as Finland, Norway and Sweden), Germany for Central Europe and Malta for the the South. The EUheritge Tour cultural route is now ready: 6 outstanding inspirational thematic itineraries link trans-nationally the most beautiful, intriguing World Heritage sites across Europe, while the e-learning course is up to be launched on the e-learning web environment.

    And relevant engagement with similar projects were achieved in the past months: the IAM project, funded by the 2007-2013 ENPI CBC Mediterranean Sea Basin Programme aiming to bring together experts in two fields, IT/multimedia and heritage/tourism in a cross-sector cooperation system. Experts will cooperate to develop applications to enhance the visitors’ experience of natural and cultural heritage sites. It focuses on the use of Augmented Reality (AR), multimedia and interactive techniques. Activities include training workshops, Augmented Reality festivals and pilot AR applications for one heritage site in each of the 7 participating countries to demonstrate the potential of these applications. 

    On last April 19, EUheritge Tour project affiliated with the GoUnesco initiative, aiming to make discovery of heritage fun. The idea of GoUnesco Initiative is to encourage conversations about heritage, culture and their preservation in order to increase awareness and pride for natural and cultural World Heritage. Awareness is the first step to conservation and preservation, so by encouraging people to travel to World Heritage sites, EUheritge Tour and GoUnesco hope to foster a democratic participation in, and the appreciation of the importance of conservation and safeguarding of both natural and cultural heritage.

EUHeritageTOUR. The WH just for you


    The EUHeritageTOUR cultural route was recently created: an amazing tour through the most beautiful destinations of UNESCO World Heritage, according to unusual, inspiring and surprising narrative logics.

    Starting from the point that the general aim of EUHeritageTOUR project is to contribute to the differentiation of the European tourism as well as to the promotion of shared cultural heritage, the Consortium focused on a key objective: to stimulate a greater sense of European identity to the direct beneficiaries.

    That is why we adopted at the same time a trans-national and glocal approach, two key-concepst relevant nowadays to reinforce intercultural dialogue. Contamination is at the core of the project, aiming to contribute to the Unitarity of the European cultures. The EUHeritageTOUR cultural route bases on “community based” criteria: “Differences” and “Commonalities” of national / regional / local peculiarities, represented by the UNESCO World Heritage sites gathered throughout Europe: the harmonic “assimilate ~ differentiate mechanism” and the shared cultural heritage peculiarities, can effectively contribute to the rise of local /inter-regional social cohesion, a stronger local~collective pride and a greater sense of European identity.

    A journey is an experience bringing values to life, in particular if we are talking about young people, whose main interest in travelling is represented by learning, education, and culture. Starting from 5 intrinsic values as a ground-base for an inspirational cultural route, the Consortium created the EUHeritageTOUR cultural route, linking together common-different WH sites in the participant countries: self-education, as young travellers can match their experience with an informal learning course; art&creativity, as means of inspiration in youth’s lives; participation, engaging youth in protecting and safeguarding the World Heritage sites’ value; affordability, as the World Heritage should be open to everyone; sustainability, both on a environmental as well as on economic perspective. A particular attention, will be reserved to the “accessibility” criteria: EUHeritage Tour represents, starting from its own logotype, a project / product designed to include all kind of individuals, without any exclusion toward the disabilities (Braille alphabet is used in every communication material, and across the tour-destinations).

    As a result, the route is offering 6 different inspirational thematic itineraries, based on innovative key-concepts:

#1. HEDONISM!: a journey or a trip is the expression of the pleasure by itself, satisfying all the senses: admiring spectacular views, listening foreign music, sounds and languages, tasting unusual dishes and delicious wines or fragrant beers, having the chance of new exciting experiences.

#2. URBAN CITIES: a path across the most creative, artistic and restless European cities, where conviviality, creativity, knowledge, modernity, transgression are all bound together.

#3. SMALL-TOWNS GEMS: a journey back in time, discovering the glam and timeless beauty of a few small gems cities in Europe and their spectacular World Heritage sites.

#4. GENIUS!: an inspiring path taking the visitors across the genius of man through the history and its powerful creative sign represented by the World Heritage sites.

#5. SPIRITUAL: an holistic tour chasing the true spirit of Europe, visiting famous or remote places belonging to the Christian spirituality, from the holy places dated back to the Middle Age to the world centers of pilgrimage.

#6 MAKERS OF THE HISTORY: an intriguing tour to learn from the power of history, traveling the past, visiting the most remote World Heritage sites asserting the power of our wise ancients.

    The thematic itineraries will disclosure two different levels: the first offering the visitors a trans-national tour linking together the various WH sites; the second one, introducing a local close-up, allowing visitors to discover the area nearby the WH site or property and other relevant heritage.



International Institute for Gastronomy, Culture, Arts and Tourism (IGCAT)


Gastronomy, Heritage and Tourism


    Tangible heritage, and in particular UNESCO World heritage sites, has long been important in attracting tourism, which in turn can support heritage conservation. However it is now being increasingly realised by UNESCO  and countries and regions around the world that intangible heritage can be just as important. Some forms of intangible heritage, such as festivals or traditional dance are already a core part of the cultural tourism product. Gastronomy is now also being recognised as an important element of intangible heritage, which has a substantial role in attracting tourists. Recent research in Europe has indicated that almost 40% of tourists are motivated to visit destinations because of food.  According to the results of a 2012 survey, 88.2% of UNTWO member countries also agreed that gastronomy is a strategic element in defining the brand and image of their destination.

    This is because Gastronomy is about far more than food – it encapsulates the relationship between places, landscapes and culture. This mix is increasingly recognised by tourism destinations looking for ways of distinguishing themselves in crowded global markets, and tourists are also seeking holistic experiences that combine food, culture, arts and landscape as part of their own self-development and expression.  This new field of tourism was one of the most important stimuli behind the creation of the International Institute for Gastronomy, Culture, Arts and Tourism (IGCAT.ORG) in 2013. IGCAT seeks to analyse and offer advice to policy makers about this new area of convergence in the fields of regional gastronomy, culture and tourism.     One of the key activities of IGCAT is the development of the European Region of Gastronomy, a project that has now been launched in conjunction with eight regions from different parts of Europe (europeanregionofgastronomy. org). The aim of the ERG programme is to highlight and support sustainable regional gastronomy as a resource for community development, image building and identity formation. The first events linked to the ERG programme are anticipated to be held in partner regions in 2016.

Don't miss it! Events and Conferences
on Cultural Heritage
  May 2014
Main Partners
Associated Partners

Cyprus University of Technology


From traditional training to Capacity Building: introducing the elearning kit


    In 2011, acknowledging that the Global Training Strategy for Cultural and Natural Heritage set in 2001 by the World Heritage Committee needed to be revised due to the changing scenarios, it became clear that a shift in training was needed too and that it should be considered under a new paradigm, reflecting the shift from the “knowledge transfer” to the “knowledge acquisition” also facilitated by the new technologies. It was clear that a change from a traditional way of understanding conventional “training” to the new concept of “capacity building” was necessary, involving not only heritage practitioners and professionals, but also the wider community, thus enabling individuals - also the ones not directly linked to the heritage pro. environment - to take actions and be included effectively in the management, conservation, protection of cultural heritage. As a result, the “World Heritage Capacity Building Strategy” was developed, thus corresponding to Article 5 of the World Heritage Convention and focusing on “capacity building” as one of its five strategic objectives. Under this new paradigm, a new wider audience need to be involved and included, opening up new opportunities not only for the mid-career heritage practitioners, but to a variety of players (institutions, communities or networks) fostering an effective inclusive approach. Starting from this key approach, the EUHeritageTOUR project has developed an e-learning course open to everyone - but in particular to the stakeholders in charge of managing and promoting the WH sites - about to be launched in the next few weeks. The contents of the e-learning course were developed starting from a detailed benchmarking analysis on the most interesting and innovative Good Practices in the field of management and promotion of the heritage sites and properties in Europe.

As a result, 5 main topics were detected:

    1. a.Curriculum 1: STRATEGY PLANNING AND EFFECTIVE MANAGEMENT OF CULTURAL HERITAGE, giving an overview about the sustainable management and sustainable development of UNESCO World Heritage sites;

    1. b.Curriculum 2: STIMULATING AND ENGAGING PARTICIPATION (PPP as a successful model; SMEs involvement), dealing with effective Involvement of the Economic and Cultural Activities; Successful Stakeholder Collaboration, Management Strategy, Creation of Private Sponsorship Models;

    1. c.Curriculum 3: CREATING SYNERGIES (for growth, development, technology, new jobs and skills valorization, marketing, policy making), focusing on  how Generating positive impacts on cultural tourism upon urban economies; Increased economic benefits and reconversion from industry to services;

    1. d. Curriculum 4: INNOVATION APPROACH, INNOVATIVE FRAMEWORKS AND SMART ICT’s SOLUTIONS FOR THE CULTURAL AND HERITAGE TOURISM, providing an introduction to the tourism market and the target audience, in particular considering the advent of the web 2.0 era and the network society;

    1. e.Curriculum 5: CULTURAL HERITAGE AS TOURISM ATTRACTOR AND A POWERFUL PROMOTIONAL LEVER, giving guidance on how to effectively promote a WH site to raise funds for the management operations; on effective strategies in promoting a WH site and the power of gathering data for improving promotion capacity.

    The e-learning kit will be delivered through an ad-hoc platform based on open source criteria and it will consist of 5 Curricula, formed by 3 modules each and focused on key topics. To overcome language barriers, a part from the English language, the course will be delivered in the native language of the participant countries: Italian, German, Portuguese, Greek and Dutch languages. Subscriptions to access the e-learning course are open: if you are interested in taking the class, please contact us at info@euheritage-tour.eu. Please, share your experience with EUHeritageTOUR



Touring Club Italiano

Engaging with the stakeholders
EUHeritageTOUR is opening calls
for participation!
    Stakeholders participation is a key-step in the development of a tourism product. That is why all the EUHeritageTOUR consortium partners will celebrate a workshop event in their country to call all the stakeholders for participation in the process and to present the EUHeritageTOUR cultural route and its engaging thematic itineraries. Participation, contamination of ideas, sharing of good practices and cooperation are at the core of the project, so we are very looking forward to meet all of you in the forthcoming great events.

    Here are dates and locations:

   ITALY:                Where : Rome, University Niccolò Cusano
                             When : May, 22 2014
    Contact Person : Marika Mazzi Boém X23 Ltd, Rome
    To attend the event : register on Eventbrite event page :

   PORTUGAL:	Where : Casa do Infante (Porto)
	When : June, 5
    Contact Person:      José Santos, Alentejo Tourism ERT
    Contact Person:      José Portugal, Quaternaire Portugal
    To attend the event : e-mail / attendance via phone

   AUSTRIA:               Where: Citymanagement Graz
                                When: 6th May 2014 13:00 to 16:00 h
    Contact Person :    Gerhard Ablasser, City of Graz
                                tel. +43 (0) 316 872 3580
    To attend the event : registration via mail, telephone

   CYPRUS:                 Where : Nicosia Conference Centre 
                                When : 22nd or 27th May (TBC) 
                                9:30 -15:00 (CY time) 
    Contact Person:    Maria Socratous
    To attend the event : call 0035722691290 

Join the Media Gallery…

        In June 2014, Rome will host TECHNOLOGY FOR ALL
http://www.enbach.eu A 3 days conference dealing with 3 key topics: technology for the territory, for the smart cities and for the cultural heritage.


        REGIONAL GASTRONOMY – INNOVATION VERSUS TRADITION, PORTUGAL, 29-30 MAY 2014http://igcat.org/?page_id=1643

With the designation of the “gastronomic meal of the French” as world intangible heritage by UNESCO, recognition of the importance of historic food cultures seems to have arrived. The heritage of nations and regions is not just bound up in bricks and mortar, but increasingly in the way in which we lead our everyday lives, including the way in which we prepare, eat and talk about food. But what is it that tourists seek in regional gastronomy? Is it traditional food, the ‘authentic’, ‘real’ cuisine of a region, or is it increasingly the new, innovative aspects of food and gastronomy that draw the crowds? The meeting, to be held in Portugal, will bring together practitioners and academics to consider these issues.


       International Conference on Hospitality and Tourism Management - ICHTM2014 — http://www.ichtm.org

Will be held during May 21-22, 2014, in Paris, France. ICHTM 2014, aims to bring together researchers, scientists, engineers, and scholar students to exchange and share their experiences, new ideas, and research results about all aspects of Hospitality and Tourism Management and discuss the practical challenges encountered and the solutions adopted.


        The 1st International Conference on Cultural and Digital Tourism — http://conference2014.iacudit.org

With the theme “Cultural tourism in a digital era” will provide a timely and interactive international platform for academics and industry practitioners from cultural, heritage, communication and innovational tourism backgrounds and interests to meet, discuss and debate cultural,heritage and other tourism issues that will affect the future direction of hospitality and tourism research and practice in a digital and innovational era.  The Conference is supported by the International Association of Cultural and Digital Tourism and will be hosted in Athens, on next May 30- June 1st- The Conference focuses on cultural tourism as it develops into the second decade of the new millennium.